Bikers’ Bay has developed a comprehensive franchise program, which will give dedicated entrepreneurs the greatest opportunity for success. We have carefully crafted service packages, systems and procedures that start from the moment a customer walks into the shop and extends to a personal follow-up call within 2 business days after the service is completed. We provide our franchisees with proven operating models, effective training and business management advice all based on solid business principles and experience.

The Bikers’ Bay brand and service is unique. We are redefining the motorcycle service industry by being the first shop to provide Ride In – Ride Out® maintenance services for all types of motorcycles. This service option has never been offered before; it is an idea whose time has come! Bikers’ Bay represents the service option of the future with an unrelenting commitment to quality and service that riders can trust.

Franchise Training and Support

Bikers’ Bay realizes that having solid, documented procedures is a nice start, but effective utilization of these procedures and processes is what makes it all work. Bikers’ Bay training programs start on day one and include instruction on business planning, site selection and buildout, product procurement, financial management, shop management, operational procedures, and product knowledge. We are committed to making our franchises successful and offer continued training and support throughout the life of the franchise.

Prior to certification as a Bikers’ Bay franchisee, a franchise manager and at least one technician must complete the Bikers’ Bay operational training course. This training is taught at a corporate store and/or training center in Phoenix. After completion of the initial training and procedures courses, Bikers’ Bay will periodically conduct operational reviews and offer on-site assistance.

Marketing and Advertising

Bikers’ Bay provides each franchisee with advertising and marketing support. We provide each franchisee with media packages and materials, which outline company promotional and marketing objectives, and suggestions for local advertising programs. Updates to the marketing materials are made from time to time along with information explaining their uses. We work with each Bikers’ Bay franchisee to help generate maximum results from their advertising dollars.

Our Culture

At Bikers’ Bay, we are bikers and have found a way to mix business and passion. We look for owners, who share this passion and are willing to work hard to maintain the entrepreneurial spirit that got us started and has fueled our success. We promote innovation by constantly looking for new and better ways to serve our customers. A successful franchise owner is customer-oriented; has successfully managed a business or department; understands financial management and maintains strong business and personal ethics.